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Gila Gam

Amazon Prime Day


It’s Christmas/Hanukkah in July….

Amazon has given us a new holiday. This is a special holiday celebrated by all faiths and across 10 countries. Amazon started Prime Day Sale last year to celebrate the company’s 20th birthday. Happy 21th Birthday Dear Amazon!

Let’s celebrate the feast of the shopping cart and offer praise and thanks in all of our purchases.

Or seek urgent intervention.

I might need one, I checked out the list of 100,000 deals, and it seems I have most everything in Devices, Electronics, and Shoes and Apparel. Yes, I even own a couple pairs of crocs. Sorry kids. But is it an addiction when I actually need and use everything? Oh wait, I am good on Home & Kitchen, nothing on that list for me. Well, if we spend carefully and wisely, shopping can be good for the economy and the soul. Did anyone say Retail Therapy? It’s like that famous bumper sticker; “anyone who tells you money can’t buy happiness doesn’t know where to shop.”

But all kidding aside, Amazon provides a great example of the theme of my latest blog posts about innovation. Here’s how they do it: delivering great service! We often associate innovation with introducing something new and original, but it can simply mean developing extraordinary capabilities and being highly reliable. Amazon is definitely “logistically” innovative being available in 10 countries (welcome Belgium), offering unlimited free same day/one-day/two-day shipping (very convenient for those of us looking for a last minute Halloween costume), and having just the best products at best prices (and no, this is not a sponsored ad.)

And of course, there’s Alexa.

Not sure if I am getting stupider, or Alexa is getting smarter. Forget about asking questions, she sure has all the answers.

Alexa, what should be my next blog post?

Want to read more about Innovation? I highly recommend Gary Pisano’s HBR article “You Need an Innovation Strategy.”


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